World Cup Bookmakers

Before betting on the action at the 2014 World Cup, make sure that your betting transactions are processed by the most trusted names in sports betting. The following World Cup bookies are known for their excellent service, high quality websites and reliability.


Bet365 is the biggest bookie on the Internet with a customer base of 10 million people in 200 countries – and growing. Bet365’s offers an excellent combination of in-depth betting coverage, betting specials, quality customer service and top class special features.

Bet365 is well known for its excellent coverage of football, with a massive selection of betting markets covering leagues and tournaments across the globe. Bet365 also offers fast, response live betting markets letting you track and back the action while it unfolds.

World Cup betting at Bet365 will be easy and convenient You’ll get one of the biggest free bets in the business, benefit from football betting specials like the Bore Draw promo throughout the tournament, and have access to the widest variety of pre-match and live betting markets.

William Hill

William Hill is one of the most famous names in sports betting. Their betting service is top notch, with a wide selection of football betting markets on football leagues and tournaments around the world, and a special focus on international and UK football.

William Hill also strives to deliver extra special features. Once you’ve opened an account you’ll benefit from live streaming of selected football games, daily football betting news and the latest results and live scores.

This bookie also has a reputation for offering the best odds on popular selections in high-profile football matches. This is backed up with ongoing football betting specials, including ACCA refunds, and refunds on scoreless draws and losing 1st scorer bets where your selection still scores during the game. New users can collect a £20 free bet once they have signed up and deposited £10.

Paddy Power

Paddy Power is Ireland’s most popular bookie. This bookmaker sets itself apart from the pack with its humorous approach to sports betting, sensational betting specials and promotional offers.

Paddy Power’s World Cup betting coverage promises to be excellent. You’ll get dozens of betting markets for every World Cup game, access to Paddy Power’s data-rich football stats hub, instant results and live scores, live betting markets and live streaming of football matches.

But specials and promotions is where Paddy Power pays off. You’ll get money-back specials on a host of World Cup matches, along with odds multipliers on goalscorer markets, ACCA refunds if one leg of a 5-fold or bigger lets you down, and a £20 free bet to get you started if you’re a new customer.


Betfred is one of the biggest names in British sports betting - and with good reason. The company is responsible for introducing singles betting on football to the UK, and continues to be an industry innovator with great daily specials and special features.

Betfred is known as the ‘Bonus King’ of sports betting. This is because the company offers betting specials on football on virtually a daily basis, including odds multipliers for goalscorer markets (your odds are doubled if you 1st goalscorer selection scores twice, or trebled if he scores a hat-trick) and the company’s long-running Goals Galore special.

Daily promotions on World Cup matches aren’t all that Betfred has up its sleeve. This bookie also offers its users access to excellent statistical resources on football, including its Match Center, and audio previews and commentary on football games. Throw in a great £25 free bet offer along with access to live betting markets and you have a winner!


Ladbrokes is one of the oldest and most trusted names in British sports betting, with is famous red and white clad betting shops considered to be a high street institution in the United Kingdom.

Ladbrokes offers a solid betting package backed up by decades of experience in the industry. You’ll get coverage of a large selection of World Cup betting markets, in-play betting on all World Cup matches, and a £50 free bet to get you off the mark.

Where Ladbrokes sets itself apart from competitors is in the odds it offers. This bookie frequently offers the best price on popular selections in major football betting markets, allowing you to get the best possible value on your winning bets.

How we chose our feature bookies

With dozens of bookies available to internet users it can be tricky deciding who you can trust with your bets. During the World Cup all of these companies will be looking to secure new customers, and offering tempting free bet offers.

With blacklisted or disreputable bookies increasingly common, we made our selection of trusted bookies based on:

  • Registration with a gambling regulator. Each of these bookies is registered with a recognized 3rd party gambling regulation commission or board, providing you with an effective way to follow up on disputes at a trusted 3rd party.
  • Reputation. Each of our featured bookies is a major player in the business, and in some cases, the UK economy. The bookies above are registered on the UK stock exchange, which means they’re stable and reputable enough to attract significant investment from shareholders.
  • Reliability. We have extensively tested, and made use of, all the bookies above and were impressed by their customer service, transaction speeds and user interface.
  • Value. Every one of the bookies we’ve covered offers you extra value on your bets, ranging from ongoing betting specials and promos, to best odds offers on high profile matches.

Get top World Cup odds from trusted bookmakers now

Once you’ve read through our tournament predictions for the 2014 World Cup, don’t miss out on our World Cup winner odds and World Cup Golden Boot odds pages to get the best prices from our trusted bookies on your selections in the 2014 World Cup betting markets.